Join the Community.
The ABA Gift Card program (formerly the Book Sense Gift Card program) is unique in that it that allows independent booksellers to accept each other’s gift cards. With ABA Gift Cards, booksellers can meet a growing consumer demand with a sophisticated program that keeps book lovers shopping at independent bookstores. And with more than 380 locations participating in the ABA Gift Card program and more than 200 websites accepting the gift card as a form of payment, the ABA Gift Card program has truly national scope. (Who's Using ABA Gift Cards?)
Make it Your Own.
ABA Gift Cards come in a variety of exciting designs, including exclusive limited-edition, publisher-sponsored card and presenter sets several times a year. And you can always add your store's logo to our designs, or even create your own card designs from scratch.
Consumer Friendly.
With no expiration dates, inactivity charges, or hidden fees of any kind, ABA Gift Cards are a reliable friend for book lovers. Customers can buy and redeem the card in your store or on your website. ABA Gift Cards make the perfect present to promote reading—and shopping at independent bookstores.
Easy to Implement.
Whichever POS system you use in your store, chances are good that the ABA Gift Card Program already integrates with it. Or, you can use the free website, WebPOS, to process gift cards in a few easy steps. Staff training is available.
What happened to Book Sense Gift Cards?
Only the name of the program has changed. All Book Sense Gift Cards will continue to function—no expiration date, no inactivity fees. Retailers may see many Book Sense cards in the marketplace for some time. (Learn more about the transition from Book Sense to IndieBound.)
Ready to get started?
It's easy to set up in your store. Click here to get started!
Existing Store Support (Quick Links)
Order more cards and presenters
Design a custom card
Full list of genuine ABA/Book Sense Gift Cards
Change of address, email, store contact person, and/or banking information
Manuals
Gift Card Policies
Whom should I contact with questions?
Email: aba@givex.com
Questions: Call ABA at 800-637-0037. Linda Ford, ext. 6644. Jill Perlstein, ext. 6642.
Givex 24/7 technical support: 800-962-4935. Have your Portal User ID (store name and ABA member ID number) ready.